Brand identity
Logo and mark, colour palette, typography, spacing rules and usage guidelines, delivered with templates rather than a PDF nobody opens.
One identity, applied consistently everywhere
A brand is not a logo file. It is whether your website, your ads, your posts and your videos look like they came from the same company — and whether that company looks like one worth buying from.
The problem
How brands lose consistency
- The logo exists but nothing else does — no colour rules, no type system, no templates — so every new asset is improvised.
- Design is spread across whoever is free, so the feed looks like four different companies.
- Video sits unedited because editing is the bottleneck, and the publishing schedule quietly dies.
- Thumbnails are an afterthought, so good content gets no clicks.
- Ad creative is reused until it fatigues, because producing more is too slow.
Our approach
Build the system, then produce at volume against it
We define the identity — mark, colour, type, spacing and usage rules — and turn it into templates your team can actually apply. Then we produce against it: social graphics, ad creative, thumbnails and video edits that stay recognisable without each one needing a design decision from scratch.
Capabilities
What we produce
Identity work first, then the ongoing output that depends on it.
Graphic design
Social graphics, ad creative, carousels, presentations and print collateral, all built from the same system.
Video editing
Cuts, colour correction, audio cleanup, motion graphics, subtitles and platform-ready exports — from clean basic edits to heavier cinematic work.
UI/UX design
User flows, wireframes, high-fidelity interface design and a component library that hands off cleanly to development.
Thumbnails & hooks
Thumbnail design and opening-seconds structure built around click-through rate, not just aesthetics.
Content production support
Weekly output for creators and brands publishing to YouTube, Instagram and LinkedIn on a fixed schedule.
Process
How the engagement runs
Identity is a project. Production is a rhythm. They are priced differently.
01
Brand discovery
Who you sell to, who you compete with, and how you want to be read. Direction is agreed before any visuals are produced.
02
Identity design
Mark, colour and type explored in a small number of considered directions rather than a wall of options, then refined to one.
03
System & templates
Usage rules plus editable templates for the formats you actually publish — so consistency survives contact with a deadline.
04
Production
Ongoing graphics, ad creative and video edits against the system, on an agreed weekly or monthly volume.
05
Review
Regular review of what is performing — which creative, which thumbnails, which formats — and adjustment of the output mix.
Technology & tools
Formats and delivery
Delivered in the formats each platform actually needs, with source files included.
- Logo & identity filesVector source plus exports at every size, in light and dark variants.
- Editable templatesReusable layouts for posts, stories, carousels and ads so your team can produce between deliveries.
- Short-form videoVertical edits for Reels, Shorts and Stories with subtitles burned in for silent viewing.
- Long-form videoYouTube edits with chapters, motion graphics and colour-corrected footage.
- ThumbnailsHigh-contrast, text-legible-at-small-size designs produced alongside every video.
- Design systemsFor product work — components, states and tokens documented for developers.
Expected outcomes
What you should see
- A recognisable identity that holds across website, social, ads and print.
- Templates that let your team produce on-brand work without a designer in the loop.
- A reliable publishing rhythm, because editing stops being the bottleneck.
- Thumbnails and hooks designed for click-through, not only for looks.
- Enough creative variety to refresh ads before fatigue collapses performance.
- Source files and full rights to everything produced.
Video and design retainers are priced by weekly output and editing depth — see the video and creative packages. Identity work is quoted per project.
Brand, Design & Video FAQs
Questions we get asked
Yes. Vector logo sources, editable templates and project files are all handed over, and you hold full rights to everything produced for you.
Revision rounds are stated in the scope before work starts — typically two rounds per deliverable, which is enough when direction has been agreed up front. Additional rounds are quoted rather than absorbed silently.
It depends on the package and the editing depth. Basic edits on a weekly retainer typically turn around within a day or two of receiving footage; heavier cinematic work with custom animation takes longer. Volumes and turnaround are fixed in the retainer.
Yes. If you already have an identity we produce against it. If the guidelines have gaps — which is common — we will extend them rather than quietly invent something different.
Yes — print collateral is produced from the same identity system, in print-ready formats.
Related
Services that pair with this
Web & App Development
Websites, web apps, e-commerce and Android apps built to load fast and convert.
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Search Engine Optimisation
Technical SEO, local SEO and content that earns rankings you keep.
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Digital & Performance Marketing
Meta and Google Ads, social media management and campaigns measured on revenue.
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AI & Automation
Chatbots, workflow automation and integrations that remove repetitive work.
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Next step
Need a brand that holds together, or output that keeps up?
Tell us what you are publishing, how often, and where it currently falls apart. We will scope either the identity work, the production retainer, or both.