Meta Ads (Facebook & Instagram)
Campaign structure, creative design, audience targeting by demographic, interest and location, budget optimisation and monthly reporting.
Campaigns judged on leads and revenue, not reach
Reach is easy to buy and easy to report. We run paid and social as a demand system — the right audience, an ad that earns the click, and a landing page that does not waste it — measured end to end on cost per lead.
The problem
Where marketing budget usually leaks
- Ads point at a homepage instead of a page built for the promise the ad made, so the click is paid for and then thrown away.
- Conversion tracking is missing or broken, so the platform optimises towards clicks rather than enquiries — and the reporting cannot be trusted either way.
- Audiences and keywords are set once and never revisited, so spend drifts towards whatever is cheapest rather than whatever converts.
- Social posting is consistent but strategically empty: no offer, no funnel, no path from follower to enquiry.
- Creative fatigue is ignored, so the same ad runs until performance collapses.
Our approach
Fix the destination first, then buy the traffic
Before spending your budget we check where the clicks land — page speed, message match, and whether conversion tracking actually fires. Then campaigns are built around a specific action, with audiences and keywords researched rather than guessed, creative refreshed on a schedule, and budget moved towards what produces enquiries. Because we build landing pages too, fixing the destination is part of the same engagement.
Capabilities
What we run
Paid, social and conversion work, run as one system with one set of numbers.
Google Ads
Search, Performance Max and display campaigns with keyword research, negative keyword management, ad copy, bidding strategy and geographic targeting.
Social media management
Page setup and optimisation, monthly content calendars, graphic posts and short-form video, comment and community management, hashtag and audience research.
Conversion rate optimisation
Landing page structure, message match, form design and speed work — so more of the traffic you already pay for turns into enquiries.
Content & creative strategy
Offers, messaging and creative direction mapped to each stage of the funnel rather than posted at random.
Tracking & attribution
GA4, Tag Manager, conversion events and platform pixels configured properly, so the numbers in the report mean what they say.
Process
How the engagement runs
The first weeks are about instrumentation and structure. After that it is a monthly cycle of testing and reallocation.
01
Audit & tracking setup
We review existing accounts, landing pages and tracking. Conversion events are fixed or built before any budget is committed — spending without measurement is how budgets disappear.
02
Strategy & structure
Objectives, audiences, offers and campaign structure agreed in writing, with a target cost per lead to judge against.
03
Creative & landing pages
Ad creative and copy produced, and the destination page checked or rebuilt so the promise in the ad matches what loads.
04
Launch & optimise
Campaigns go live in controlled stages. Budget shifts towards what converts; underperforming audiences, keywords and creative are cut.
05
Report & scale
Monthly reporting on spend, cost per lead and return, with a clear recommendation on where the next rupee should go.
Technology & tools
Platforms and measurement
All accounts are created under your ownership and stay with you.
- Google AdsSearch, Performance Max, display and remarketing, with conversion tracking tied to real enquiries.
- Meta Ads ManagerFacebook and Instagram campaigns, custom and lookalike audiences, and Pixel or Conversions API events.
- Google Analytics 4Traffic, engagement and conversion measurement across paid, organic and direct.
- Google Tag ManagerCentral event management so tracking changes do not require a developer every time.
- Meta Pixel & ClarityConversion tracking and on-page behaviour analysis to see where visitors actually stall.
- Creative productionStatic graphics, carousels and short-form video produced in house alongside the campaign.
Expected outcomes
What you should see
- Conversion tracking that works, so reporting reflects enquiries rather than clicks.
- A measured cost per lead you can compare against what a customer is worth to you.
- Landing pages that match the ad, load fast and convert a larger share of paid traffic.
- Creative refreshed before fatigue collapses performance.
- A consistent, on-brand social presence with a path from follower to enquiry.
- Full ownership of ad accounts, pixels and analytics — during and after the engagement.
Ad spend is always separate from management fees and is paid directly to Google or Meta. Campaigns can run from ₹100 per day, though we will advise a realistic floor for your market — too little spend gives the platform too little data to optimise against.
Digital Marketing FAQs
Questions we get asked
Technically ₹100 per day in ad spend. Practically, the right floor depends on your market and what a lead is worth — a competitive category needs enough daily spend for the platform to gather data. We will tell you what is realistic before you commit, rather than take a retainer for a budget that cannot work.
No. Management fees cover strategy, creative, setup, optimisation and reporting. Ad spend is paid directly by you to Google or Meta, from your own account, so you can see every rupee.
Either. They suit different intents — Google captures people already searching for what you sell, Meta creates demand among people who were not looking. We will recommend the split based on your product, margin and sales cycle.
You do. Accounts are set up under your ownership wherever possible and you keep full access throughout and after the engagement.
Social media management builds a consistent organic presence — content, community and recognition. Paid ads buy reach and clicks immediately. They work best together: organic makes the paid click more likely to convert, because the profile the visitor checks looks credible.
Traffic arrives on day one. Meaningful optimisation takes two to four weeks as the campaigns gather conversion data, and the first month is usually about establishing a baseline cost per lead to improve on.
Related
Services that pair with this
Web & App Development
Websites, web apps, e-commerce and Android apps built to load fast and convert.
Explore
Search Engine Optimisation
Technical SEO, local SEO and content that earns rankings you keep.
Explore
AI & Automation
Chatbots, workflow automation and integrations that remove repetitive work.
Explore
Brand, Design & Video
Identity, graphic design, thumbnails and video editing that hold a consistent look.
Explore
Next step
Spending on ads without knowing what comes back?
Send us the account or the landing page. We will tell you where the budget is leaking before you commit to a retainer.