Technical SEO audit & fixes
Crawlability, indexation, site architecture, canonicals, redirects, duplicate content, sitemaps, robots directives and Core Web Vitals — diagnosed and then fixed.
Rankings you keep, from searches people actually make
SEO is not a monthly report of keywords nobody types. We work from real search demand, fix what is technically holding the site back, and build the content and authority that keeps positions once they are won.
The problem
Why SEO retainers so often disappoint
- The reported keywords are the easy ones — brand terms and long strings nobody searches — while the terms your buyers use go unmentioned.
- Technical problems are never fixed because the SEO vendor cannot touch the website and the developer has other priorities.
- Content is published to a schedule rather than to demand, so volume goes up and rankings do not.
- Page speed and Core Web Vitals are ignored, even though they affect both crawling and the conversion rate of the traffic you do win.
- Nobody separates what SEO delivered from what the ads delivered, so the retainer can never be judged.
Our approach
Fix the foundation, then earn the positions
We start with a technical audit and actually implement the fixes — we are the development team too, so nothing waits in someone else's backlog. Then keyword and intent mapping against genuine demand, on-page optimisation, internal linking, schema, and a content plan built around what your buyers search before they buy. Reporting separates organic performance from paid so you can see what the retainer is doing.
Capabilities
What the work covers
Technical, on-page, local and content SEO, run as one programme rather than separate line items.
Keyword & intent mapping
Real search demand mapped to the right page and the right stage of intent, so pages compete for terms they can realistically win.
On-page optimisation
Titles, meta descriptions, heading hierarchy, internal links, image alt text and content structure aligned to the target intent of each page.
Local SEO
Google Business Profile optimisation, local citations, review strategy, location pages and LocalBusiness schema for businesses serving a specific area.
Structured data
Organization, LocalBusiness, Service, Product, FAQ, Article and Breadcrumb schema to help search engines interpret pages correctly.
Reporting & iteration
Monthly reporting on rankings, impressions, clicks and organic conversions, with a prioritised list of what changes next and why.
Process
How the engagement runs
SEO is a compounding programme. The first month is heavier on diagnosis; the rest is execution and iteration.
01
Audit
A full technical and content audit — crawl data, Search Console history, index coverage, Core Web Vitals, competitor positioning. You get findings ranked by impact against effort, not a 90-page PDF.
02
Research & mapping
Keyword and intent research mapped to existing and planned pages, so every target term has one page that owns it and no two pages compete.
03
Technical remediation
We implement the fixes — structure, speed, schema, redirects, indexation. Because we build websites too, this does not sit in a queue.
04
On-page & content
Existing pages optimised, new pages written against mapped intent, internal linking built so authority reaches the pages that need it.
05
Measure & iterate
Monthly review of rankings, organic traffic and conversions, with the next month's priorities agreed from the data rather than a fixed template.
Technology & tools
What we work with
Standard, verifiable tooling — and you keep access to all of it.
- Google Search ConsoleThe primary source of truth for impressions, clicks, position and index coverage. Set up and verified in your account.
- Google Analytics 4Organic traffic, engagement and conversion events, configured so organic and paid can be told apart.
- Site crawlersFull-site crawls for broken links, redirect chains, duplicate titles, orphan pages and thin content.
- PageSpeed Insights & CrUXField and lab Core Web Vitals data, tracked over time rather than screenshotted once.
- Google Business ProfileFor local SEO — categories, services, posts, photos, questions and review management.
- Schema markupJSON-LD structured data, validated against the Rich Results Test before it goes live.
Expected outcomes
What you should see
- A technically clean site: indexable, crawlable, fast, with no duplicate or conflicting signals.
- Growth in impressions and clicks for terms with buying intent, not just brand searches.
- Local visibility in maps and “near me” searches, where that applies to your business.
- Rich results where the page type supports them — FAQs, breadcrumbs, products, reviews.
- Monthly reporting you can read yourself, separating organic from paid performance.
- Full ownership of Search Console, Analytics and the Business Profile.
Timelines: technical fixes can show movement within weeks; competitive rankings generally take three to six months and longer in crowded markets. We will not promise first-page positions in thirty days, because doing so honestly is not possible.
SEO FAQs
Questions we get asked
Technical fixes often show movement within a few weeks — indexation improves, speed improves, impressions rise. Competitive rankings usually take three to six months, and longer in saturated markets. Anyone promising first-page rankings within a month is either targeting terms with no search volume or is not being honest.
No, and nor can anyone else. Search engines do not sell or guarantee positions. What we commit to is the work: a technically clean site, pages mapped to real demand, and monthly reporting that shows exactly what moved.
Ads buy visibility immediately and stop the moment the budget does. SEO earns visibility slowly and keeps it. Most businesses do best running ads for immediate lead flow while SEO compounds underneath. We run both, so we can tell you honestly which deserves the budget this quarter.
If customers can only buy from you within a certain area — a clinic, a showroom, a service business covering a district — then yes, local SEO and Google Business Profile work will usually outperform broad national SEO for the same effort.
We fix them. That is the main advantage of the SEO sitting with the team that builds websites — findings do not go into a document and wait for a developer who is busy.
The technical work and the content stay, and so do the rankings they earned, though they will erode over time as competitors keep publishing. You keep every account and all the documentation.
Related
Services that pair with this
Web & App Development
Websites, web apps, e-commerce and Android apps built to load fast and convert.
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Digital & Performance Marketing
Meta and Google Ads, social media management and campaigns measured on revenue.
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AI & Automation
Chatbots, workflow automation and integrations that remove repetitive work.
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Brand, Design & Video
Identity, graphic design, thumbnails and video editing that hold a consistent look.
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Next step
Want to know why you aren’t ranking?
Send us your domain and the terms you want to win. We will tell you what is actually holding the site back — and whether SEO or ads is the better use of your budget right now.