Marketing websites
Business sites and landing pages structured around a conversion path, with on-page SEO, schema and lead capture built in from the start.
Websites and applications built to load fast and convert
Design is where most agencies stop. We treat the build as an engineering problem: how quickly it loads on a mid-range phone, how easily search engines understand it, and how reliably it turns a visit into an enquiry.
The problem
Why most business websites underperform
- They are heavy — megabytes of framework, sliders and icon fonts for a five-page site, which costs you rankings and mobile visitors on slower connections.
- They are designed for a desktop mockup, then squeezed onto a phone, where most of your traffic actually arrives.
- Nothing is measured. There is no event tracking, so nobody can say which page or button produced an enquiry.
- SEO is treated as a later add-on, so headings, structure, metadata and schema all have to be retrofitted.
- The handover is a zip file. Six months on, nobody can update the site without paying someone to work out how it was built.
Our approach
Build for the phone, the crawler and the customer — in that order
We start from the action you want a visitor to take and work backwards. Layouts are designed mobile-first and tested from 320px up. Script and image weight are budgeted before a line is written. Headings, metadata, schema and analytics events are part of the build, not a follow-up ticket. And you get documentation and access, so the site is genuinely yours at handover.
Capabilities
What we build
From a five-page marketing site to a custom application replacing a spreadsheet workflow.
Custom web applications
Dashboards, portals, booking systems and internal tools — built around your actual process rather than bent to fit off-the-shelf software.
E-commerce storefronts
Catalogue and category structure designed for findability, with product schema, payment and shipping setup, and a checkout tuned to reduce abandonment.
Android applications
Native Android builds with API integration, testing across screen sizes and Play Store release support.
Performance engineering
Core Web Vitals work on new and existing sites: LCP, CLS and INP diagnosis, image and font optimisation, script deferral and render-blocking removal.
Maintenance & support
Updates, security patches, backups, uptime checks and performance reviews after launch — included in every website package for a defined window.
Process
How the engagement runs
Five stages, each ending in something you can open in a browser or read.
01
Discovery & scope
We map the goal, the audience, the pages required and the conversion path. You get a sitemap, a written scope and a dated timeline before any design work starts.
02
Design
Mobile-first layouts for every key template, reviewed as real screens. Feedback is collected in one round per template so the schedule holds.
03
Build
Development on a staging link you can open at any point. Responsive behaviour is checked at 320, 375, 768, 1024 and 1440 pixels as we go, not at the end.
04
Pre-launch checks
Performance and Core Web Vitals, accessibility, metadata, canonical tags, structured data, sitemap, analytics events and form delivery — all verified against a written checklist.
05
Launch & handover
Go-live, Search Console submission, monitoring, then access handover with documentation and a walkthrough. The maintenance window starts here.
Technology & tools
Chosen per project, not per habit
We pick the lightest stack that meets the requirement, and tell you what we are using and why before we start.
- Static & lightweight front-endsFor marketing sites — HTML, CSS and minimal JavaScript, which is why they load fast and cost little to host.
- Modern JavaScript frameworksWhere an application genuinely needs client-side state — not for a brochure site.
- E-commerce platformsSelected against your catalogue size, payment needs and who will manage it day to day.
- Android (native)For mobile applications, with REST/JSON API integration to your backend.
- Analytics & trackingGA4, Google Tag Manager, Search Console and event tracking configured at build time.
- Structured dataOrganization, LocalBusiness, Service, Product, FAQ and Breadcrumb schema as the page type warrants.
Expected outcomes
What you should see
- A site that loads quickly on a mid-range Android phone over mobile data — not just on your laptop.
- Passing Core Web Vitals at launch, with the report to show it.
- Pages crawlable and indexable from day one: correct headings, metadata, canonicals, sitemap and schema.
- Conversion events tracked, so you can see which page and which button produced an enquiry.
- Full ownership — code, hosting, analytics and domain access all in your name.
- A maintenance window where updates and security are handled for you.
We do not promise a specific traffic or revenue number for a build alone — that depends on the market and on the growth work that follows. What we do commit to is the technical standard above, verified before launch.
Web & App Development FAQs
Questions we get asked
Published website packages run from a template-based starter build through custom static and SEO-ready sites to a full-feature build with a year of maintenance. Web applications, e-commerce and Android apps are quoted individually after scoping. See the website packages for what each tier includes.
One to two weeks for a starter site, two to four weeks for a custom static or SEO-ready build, and an individually scoped timeline for applications and stores. The biggest variable is how quickly content and feedback come back from your side.
Either. If you provide content we structure and optimise it. If you would rather we write it, that is quoted as part of the scope — and for SEO-led pages we recommend it, because structure and keyword intent need to be designed together.
It is designed mobile-first and tested from 320px upward, because that is where most Indian traffic arrives. No horizontal scrolling, tap targets sized properly, and forms that work with a thumb.
Yes. We audit first and tell you honestly whether targeted fixes — performance, SEO, specific page redesigns — would get you further than a full rebuild. Often they would, and that is a smaller invoice.
Yes. Domain, hosting, code, analytics and Search Console are in your name, and handover includes documentation. You are never locked into us to keep the site running.
Every website package includes a maintenance window — 30 days on the starter package up to a full year on the premium build — covering fixes, updates and security. After that, maintenance is available as a monthly retainer.
Related
Services that pair with this
Search Engine Optimisation
Technical SEO, local SEO and content that earns rankings you keep.
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Digital & Performance Marketing
Meta and Google Ads, social media management and campaigns measured on revenue.
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AI & Automation
Chatbots, workflow automation and integrations that remove repetitive work.
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Brand, Design & Video
Identity, graphic design, thumbnails and video editing that hold a consistent look.
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Next step
Have a site to build, or one that isn’t performing?
Send us the URL or the brief. You will get an honest read on what would actually move the number you care about — including when that is less work than you expected.